Case study · Leading FMCG brand
A subscription ERP that gives FMCG firms end-to-end visibility — from primary sales all the way to tertiary, with field-rep tracking.
Challenge
FMCG firms can't see on-ground reality. Primary and secondary sales are visible, but tertiary sales (distributor → retailer) and field-rep activity are a black box.
Solution
We built a SaaS ERP — a web dashboard plus a Salesforce-integrated mobile app — tracking sales to the tertiary level with field-rep tracking, visit records and real-time ground-data capture. It is delivered as a subscription product, giving end-to-end sales visibility without the client building their own system.
Results
Client-reported outcomes
- Full primary → tertiary sales visibility
- Mobile-first field tracking with live visit records
- Salesforce-unified CRM and sales operations
- A real operational problem solved as scalable SaaS
Stack
- SaaS web ERP
- Native / cross-platform mobile app
- Salesforce integration
Client name confidential.
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